Reinke Brothers
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Welcome to Reinke Brothers!

We offer the best selection of lure making components and provide over 60 years of experience to help you create your own special lures.

LeRoy Reinke and his brother Jerry set up shop on the south side of Milwaukee in 1950. The store can still be found in its original location at 3144 W Greenfield Avenue and has been run by LeRoy's sons Bob and Rich Reinke since 1980.

3144 W Greenfield Avenue
Milwaukee, WI 53215


Normal Store Hours:
Tuesday thru Friday
9 a.m. - 3 p.m.
9 a.m. - 2 p.m.

Sunday & Monday
and Holidays

SEPT. 24, 2016

Please stop in and see what we have to offer.

If you are not in the area, you can still "visit" us by viewing our Photo Tour pages.
I can always e-mail a pic of an item you have a question about or if there is something you know I carry but it is not on the site - just email me about it at

I will get back to you with prices and selections -- thanks, Bob
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